Crafting a Class Brand

Crafting a Class Brand

Tony Vincent didn’t want his class to be known as Mr. Vincent’s Fifth Grade. Rather than making himself the mascot, he co-developed a class identity with his students. His 2018-2019 class calls themselves Pixel Paws. Tony notes that when students rally around an authentic brand, they feel a strong sense of community, work harder, and achieve more. See the brand in action, understand how it was developed, and consider how you might give your class a unique identity. Read Crafting a class brand: How a class of fifth-graders defined and expressed their collective identity.

 

To create a brand, consider…

  • Name

  • Imagery

  • Font

  • Logo

  • Colors

  • Slogan

Links from Tony’s Presentation…

Curated set of slides from Tony’s presentation…