Linking to iTunes

There are times when you might want to link to an item in the iTunes Store. Maybe you want to bookmark, email, or post a hyperlink to an item. That item might be a song, podcast, video, or category. Just about everything in the iTunes Store has its own web address. Entering that address into a web browser opens iTunes and automatically navigates to the linked item. For example, clicking this link takes you to the Our City podcast in iTunes:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=104141824

How do I know the web address for the podcast in the iTunes Store? Simple. Most everything in the iTunes Store (including podcasts) is right-clickable (or control-clickable for Mac users). When right-clicked, a context menu appears. Select Copy iTunes Store URL to copy the web address. Here are some examples:

Right-click the Education category from the Podcasts section to get the link for this page.	Right-click the podcast cover art to get the link for the podcast's details page.	Right-click the podcast episode title to get a link to the podcast's details page that will have that particular episode selected.

Paste the copied web address into a hyperlink for the item. Users are redirected to the iTunes download page if iTunes is not installed on their computers.

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You have probably seen links to podcasts that look like this:

An easy way to make this kind of link (with the spiffy iTunes icon) is to use iTunes Link Maker. You are three easy steps away from getting HTML code to include in your blog or podcast web page:

1. Enter the podcast, song, or album to which you wish to link. Click "Search".
2. Click the arrow associated with a specific link on the page.
3. Copy and paste the HTML link into your web page or blog posting.

When iTunes Link Maker supplies you with the HTML code, it also explains:

The url in the text box on this page points directly to a deep link within the iTunes Store. When a user clicks on it, iTunes will open and navigate to the correct page. The iTunes graphic is included with the code and resides on Apple's servers; all you have to do is copy and paste. If iTunes is not present, the link will automatically take the user to an iTunes download page.

Linking to items in iTunes is very handy. Once your web visitors are directed to a podcast in the iTunes Store, they are just one click away from subscribing!