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Besides getting video from the iTunes Store, you can download video from the web. Once downloaded, drag and drop the file from your desktop to an iTunes playlist. It's important to note that iTunes can play a variety of video formats, however, iPods can play video in only these file formats: H.264 (.mp4) and MPEG-4 (.mp4). If a video plays in iTunes but not on an iPod, select the video in iTunes and choose Convert Selection for iPod from the Advanced menu.

Podcast
Listen to iPods #2: Downloading Video for information about getting videos from websites to play on an iPod.

Sources for downloadable video content:

Creative Commons Licensed BY-NC-SA Tony Vincent, Inc. 2001-2008